Our Story

Founder Lance Wiffen has been involved in the fishing industry for more than 30 years.

From humble beginnings, Sea Bounty has grown into one of Australia’s leading mussel farming and processing companies.

Today, we operate multiple farms in the cool, clear waters of Port Phillip Bay, supported by a modern processing plant in Geelong that ensures the highest standards of quality and food safety.

30 Years of Farming the Bay

Early 1990's

Lance begins mussel farming operations.

2000's

Expansion across Port Phillip Bay with a fleet of purpose-built vessels.

2010's

Processing facility at Breakwater Geelong established, HACCP and export accreditation achieved.

2020's

ACO (Australian Certified Organic), Friend of the Sea accreditation, production scaled to 1,000 tonnes annually.

2023

Launch of Portarlington Mussel Tours, realising Lance’s long-time dream of sharing the mussel farming experience with the public.

spindrift - Ben Shewry

'spindrift' is the story of acclaimed Chef Ben Shewry, who during a transitional time in his life, had the fortune of meeting Victorian Mussel farmer, the Sea Bounty's Lance Wiffen.

Key Partnerships & Certifications

Friend of the Sea is a non-profit, non-government organisation (NGO), whose mission is the conservation of the marine habitat.

Friend of the Sea sustainable aquaculture criteria include:

  • no impact on critical habitat, e.g. marine habitats
  • waste water compliance
  • reduction of escapes and by catches to a negligible level
  • no use of harmful antifoulants, GMOs or growth hormones
  • gradual reduction of carbon footprint
    compliance with Social Accountability and Welfare

ACO (Australian Certified Organic) is one of Australia’s most respected organic certification bodies, recognised nationally and internationally for supporting education on organic, biodynamic and sustainable agricultural practices.

The scope of ACO’s standard covers the entire supply chain, ensuring organic integrity from farm to plate. For more information on Australian Certified Organic, visit the ACO website. ACO Certification Number: 14064

Our Mussels

Nature’s Superfood from Port Phillip Bay

Packed with protein, low in fat, and rich in essential vitamins and minerals, our mussels are as good for you as they are delicious.

Sustainably farmed and organically certified, they bring freshness and flavour straight from Victoria’s waters to your table.

As Seen In

Don’t Feel Like Cooking?

If you’d rather let the experts do the work, you can enjoy our fresh mussels at some of the region’s top restaurants.

Here are just a few of the venues proudly serving our catch.

Jack Rabbit Winery

Explore. Taste. Sip

Join us in Portarlington for an immersive, seafood tour.

Meet the farmers, enjoy cooking demos, and taste the freshest mussels straight from the source.